wordly images

6 million a day (circa 1925 : cocoa cola slogan)

Posted in Helen Jones - Wordly Images by hellyj on October 4, 2009
circa 1925: cocoa cola slogan

'thirst knows no season' (circa 1922: cocoa cola slogan)

How true……….. UN report, Aug 2009 (Economist.com): 6 million people starving in Tigray…….. (Ethiopia).

Coca Cola certainly weren’t referring to 6 million starving and water-starved people.  6 million sales in 1925!! Just imagine what their daily sales are today. I haven’t been to Ethiopia (yet) but I was recently in another extremely poor 3rd world country – the Democratic Republic of Congo in Central Africa.

The Congolese rate of inflation is over 50% so you know that a bottle of a bottle of cocoa cola is not cheap. When the average Congolese person earns around $40-100 per month – those that are working that is (not to mentioned the thousands of homeless street children)……….there may be as much as 70% of  the population not in ‘formal’ employment. I wonder if the bread-heads at Cocoa Cola in their cushy, air-conditioned, 1st world offices in Atlanta, Georgia, in the good old U.S. of A ever consider what their adverstising means to the average person on the street in most of the countries that they stick up their multitudes of giant billboards?

Perhaps they should send out a CC delegation to Kinshasa, DR Congo,  to hang around Avenue Kasa-Vubu for a bit? Then again, they would be driven there in their hermetically-sealed 4 x drives from their hermetically-sealed $350 per night room at the Hotel Memling where a bottle of water costs a mere $3.50 and breakfast is bargain at around $30!

Hmmmmmmm……something not quite right with this picture………..more on this soon……

Avenue Kasa Vubu, Kinshasa, DR Congo, Central Africa (copyright.2009.hellyjphoto)